viernes, 3 de diciembre de 2010

Celebrate Originality

Adidas Originals has chosen, the Colombian artist who will design the image for the campaign "Artist Collaboration in Colombia". Julian Ardila Suárez, Graphic designer from CUN university (Corporación Unificada Nacional de Educación Superior) presented a design inspired in the main the concept of the campaign: Celebrate Originality.

After a competition of among 40 different designs, Adidas along with an expert jury integrated by Carlos Maria Romero and Paul Silva felt that "the design, the management of blue and white colors and the clear vision of the pillars of the brand, life style, fashion, trends and the urban component that he used in the art piece, where the elements that positioned him as the winner of Artist Collaboration campaign in Colombia."

His work will be use as the center of the advertising campaign and can be seen in magazine ads, special bags, murals and billboards. In addition, the designer will also paint his art piece inside and outside the Adidas Originals store located in the 12 Street No. 83-25

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