Mostrando las entradas con la etiqueta Campaigns. Mostrar todas las entradas
Mostrando las entradas con la etiqueta Campaigns. Mostrar todas las entradas

viernes, 1 de noviembre de 2013

MAKING OF: CAROLINA HERRERA "SUBLIME". THE NEW FRAGRANCE FOR WOMEN





CH Eau de Parfum Sublime es el nuevo perfume de Carolina Herrera de Báez para su universo de fragancias CH. Inspirándose en el “allure” de su ideal de mujer sofisticada, elegante y sensual, Carolina Herrera de Baéz ha identificado cinco rasgos que hacen que una mujer sea tan irresistible y los ha capturado en esta fragancia.


domingo, 14 de julio de 2013

COLOMBIAMODA 2013: COLOMBIA DISEÑA POR FALABELLA




Colombia Diseña es la campaña de moda más importante del año de Falabella, una iniciativa de la mano de Inexmoda que ratifica el compromiso con el desarrollo de la industria de la moda en Colombia. 

En la segunda edición de Colombia Diseña se cuenta con la participación de seis de los diseñadores con mayor proyección en el país, Carolina Sepúlveda, A New Cross, María Elena Villamil, Warmi, Daniel Hoyos y Duplicity.


El jueves 25 de Julio Falabella presentará la Pasarela Colombia Diseña en el marco de Colombiamoda, una puesta en escena sofisticada y vanguardista desarrollada con las propuestas de los talentosos diseñadores.

lunes, 3 de diciembre de 2012

CARLO CARRIZOSA. Fall - Winter Collection 2012-13









Designer: Carlo Carrizosa
Photographer: Daniel Martinez 
Hair Make Up: Anneliese Tieck Hair Rima Serdouk 
Styling: Maria Elisa Cantillo and Katherine Kupitrac 
Photographer Assistant: Alex Garcia

martes, 6 de noviembre de 2012

CELEBRATING CHANEL Nº5 NEW CAMPAIGN







The Ambassador of France residence was the place chosen by CHANEL to celebrate the latest CHANEL Nº 5 campaign. For the first time a man (Brad Pitt) is used by this exclusive brand for being the  face of the traditional perfume Mademoiselle Chanel created ninety years ago turning it in one of the most representative elements of the femininity and good taste. 

Few people were invited to this lovely cocktail where the Ambassador and his wife were in charged of receiving all guests with a short speech. Then, the campaign video clip was played in a scream inside the tent where the cocktail was done. I was really happy to be a part of it, I really enjoyed the evening watching elegant ladies and fashionable people all together on the same place. 

Here you have one of the videos we saw, I think it's magnificent:



martes, 29 de mayo de 2012

bimba & lola Brunch!

 

 


The spanish brand BIMBA & LOLA invited the most important bloggers from Bogota to a delicious Brunch Gathering at Masa Restaurant. The director of the communication department from Bimba & Lola for the whole world Rafael Jiménez came for the first time to Colombia and gave us an interesting talk about communication strategies during the brunch. After that, all bloggers started making questions to Rafael about different topics such as branding, costumer profiles, marketing, and advertise; Rafael kindly answered every question and explained how important bloggers are nowdays for the fashion industry. I am very glad a brand like Bimba & Lola supports bloggers and of course make this type of meetings which I really enjoy.

Blogs Invited: LopezJennyLopez.com, Criolloglam.blogspot.com, Top5fashion.com, Vanguardstyle.com, RevistaNeon.net, FashionMemoires.blogspot.com, RevistaExclama.com, blog.brandsbag.com.co, IconaStyle.com, Delamodayotrosdemonios.blogspot.com

**FOLLOW ME ON TWITTER: @ftasterblog

viernes, 16 de marzo de 2012

POLITE. TOXIC II Fall - Winter 2012-13 Collection


Some bloggers were invited to see POLITE's latest collection for Fall - Winter 2012-13. This collection was presented during Plataforma K a week ago. I've been in POLITE's showroom twice only, and every time I go there, I feel good energy and excellent designs, these guys are making a very good job!.  Every piece of the collection was displayed on three different raks and some platforms for the accessories and shoes, I really loved the way every piece was exhibited and of course the styling of the mannequins. 


The collection was inspired by super heros, this time "The Wonder Woman" they replaced the stars of this super hero costume by arrows and some geometric figures. Colors palette was orange, sky blue, and black. Accessories and shoes were great, The texas boots made of patent leather with a different kind of leather and color in the tip foot were amazing!!!. Textures used on this collection were Silk Cotton, Nylon, Leather, Rabbit Leather, Silk Saten, and Spicer which is a fabric very similar to the diving suits.

jueves, 15 de marzo de 2012

FALABELLA. "HOT2012" Campaign

Yesterday I was invited to a bloggers meeting at Magnolio Restaurant in Bogota. Falabella, a chilean mega brand store chose three european bloggers as the image of its latest campaign "HOT2012". My friend Geraldine Lustgarten who also has a fashion blog and I were the first ones to arrive, the meeting was on the top floor of the restaurant; there, they had a rak with some pieces of the collection, and accessories were displayed on a pool table. It was easy to realize that this collection is according to some of the global trends. 

 Bloggers arrived, and also lots of drinks and delicious food, I met new bloggers from Medellin and Bogota. The first ones were invited (plane tickets, hotel, driver) by falabella for this meeting, I was really surprised!, now I feel blogs are taking the fashion world!! hahahahahaha!. I think it was a very nice gesture from Falabella to invite bloggers from different parts of Colombia just for the meeting. 

The marketing manager Lucas Chavez, and the Product Manager Nicole Kabierschke; made a short presentation of the campaigns and show us some videos of the making of. They explain why bloggers are important to Falabella, and reasons why they decided not to use celebrities faces this time. I think Colombian bloggers felt really important this time, and that's the way it must be since now; Colombian fashion industry has to realize blogs are the future in communication. 

viernes, 4 de noviembre de 2011

GEOVANY GOYENECHE. New Collection

Inspired by the "Blue Period" from the artist Picasso, the colombian designer Geovany Goyeneche presented his latest Collection using confortable materials like dril, denim, and cotton; in different kinds of Blue. Structured jackets with different cuts were my favorite, the collection has a very geometrical sensation mixed with a little bit of minimalism.

miércoles, 26 de octubre de 2011

POLITE. Spring - Summer Collection 2012

Carlos, Diana, and Natalia Polite are the creators of the brand POLITE; they kindly invited me today to their showroom for watching the latest collection "Circus" spring - summer 2012. This was the first time I went to see clothes from POLITE; I had heard lots of good things about the quality, technology, and desing from this label specialized on women clothing.

I interviewed Carlos who is the Creative Director from POLITE, he says this time he wanted to put color on this collection ,"the past ones were colorless" he replies. Pastel colors in pink, green, blue, and yellow; were some of the colors chosen by Carlos. Animals figures like cats and dogs were printed in some  fabrics next to some other prints of trapeze artists and jugglers, "All these prints tell a story" says Carlos. 

Transparencies were almost in every piece, fabrics like silk, cotton, and an amazing fabric I really loved called spicer; which is used on the wetsuits. Carlos describes POLITE style like a romantic Minimalism, he mixes elements of the minismalism wave like soft and clean silhouettes with romantic elements like prints and spaceial details like ruffles, and drapes.   

Pictures courtesy from POLITE
Related Posts Plugin for WordPress, Blogger...